Directory Profile Setup Sheet (Team)

A single page with every block of copy the team needs to claim, populate, and maintain Fishtown Medicine's free physician-directory profiles. All blocks below are public-safe; anything private (DOB, SSN, DEA, license #s, EIN, residential, Medicare/Medicaid PTANs, billing portals) is NEVER on this page and goes only into credentialing portals.

TL;DR for the team

1. Claim profiles in this order: Healthgrades → Vitals → WebMD Care → Doximity → DPC Frontier → ACP → ABIM (verify only) → Zocdoc (update existing).
2. Paste the exact blocks below into each field. NAP must be byte-identical across every platform.
3. After all 8 are live, run a NAP byte-parity check (last section). Then add each platform's review URL to the Spruce SMS rotation.
4. Skip all "Premium" upsells. Free profiles only - every platform here is used to direct traffic to fishtownmedicine.com, not to capture bookings.

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CANONICAL CONTENT BLOCKS - paste into all platforms

Identity

• Provider name: Ashvin Vijayakumar, MD
• Display name: Dr. Ash (Ashvin Vijayakumar, MD)
• Credentials suffix: MD
• Primary specialty: Internal Medicine
• Board certification: American Board of Internal Medicine - certified, current through 02/28/2027
• Individual NPI: 1659782464
• Taxonomy code: 207R00000X (Internal Medicine)
• Languages: English
• Gender: Male
• Accepting new patients: YES
• Year started current practice: November 2024

Practice (NAP must be byte-identical EVERYWHERE)

• Practice name: Fishtown Medicine
• Street: 2418 E York St
• City/State/Zip: Philadelphia, PA 19125-3006
• Phone: (267) 360-7927
• Phone (digits only, for tel: links): 2673607927
• Fax: (267) 665-2502
• Website: https://fishtownmedicine.com
• Practice email: hello@fishtownmedicine.com
• Hours: Mon-Thu 8am-8pm, Fri-Sun 9am-6pm
• Patient age range: 18+
• Office NPI: 1356169619 (only if "group NPI" is asked; provider profile uses individual NPI above)

Short bio (≤500 chars - "About" snippet on Vitals/Healthgrades)

Dr. Ash (Ashvin Vijayakumar, MD) is a board-certified internal medicine physician practicing direct primary care and longevity medicine at Fishtown Medicine in Philadelphia. He offers proactive, preventive primary care with same-day access, 30-90 minute visits, advanced biomarker testing, and Medicine 3.0 healthspan optimization. Home visits across Greater Philadelphia; telehealth in 41 states, DC, and Guam.

Long bio (~1,800 chars - full Healthgrades / WebMD / Doximity profile)

Dr. Ash (Ashvin Vijayakumar, MD) is a board-certified internal medicine physician and the founder of Fishtown Medicine, a direct primary care and longevity medicine practice in Philadelphia, established November 2024. He completed his internal medicine residency at AtlantiCare Regional Medical Center in 2017, then earned a Master's in Healthcare Delivery Leadership at Mount Sinai's Icahn School of Medicine on full scholarship. His training is grounded in evidence-based preventive medicine; his practice is built around the relationship and the time it takes to actually solve problems.

At Fishtown Medicine, every patient gets same-day access, 30-90 minute visits, direct access to Dr. Ash via secure messaging, and a comprehensive preventive workup that goes well past the standard annual physical - including advanced cardiovascular markers (ApoB, Lp(a)), insulin resistance and metabolic health (fasting insulin, HOMA-IR), hormone optimization, cancer screening guidance, and a written plan tailored to the patient's biology and goals.

Dr. Ash provides care entirely through home visits and telehealth - there are no office-based procedures or in-person sick visits. Home visits cover Greater Philadelphia; telehealth covers 41 states, DC, and Guam. He works with patients across the lifespan from young adults building healthspan, to executives optimizing performance, to families coordinating elder care.

Fishtown Medicine is membership-based: patients pay a flat monthly, quarterly, or annual fee that covers all visits, messaging, and time with Dr. Ash. Patients keep their own health insurance for labs, imaging, specialists, prescriptions, and hospital care.

Services list (paste into Services/Conditions/Procedures field)

• Direct Primary Care (DPC) / membership-based primary care
• Preventive medicine & annual physicals
• Longevity & healthspan medicine (Medicine 3.0)
• Cardiovascular risk assessment (ApoB, Lp(a), advanced lipid)
• Hormone optimization (TRT, perimenopause, thyroid, andropause)
• GLP-1 & medical weight management
• Comprehensive biomarker testing
• Chronic disease management (diabetes, hypertension, dyslipidemia)
• Mental health (depression, anxiety, ADHD - within scope)
• Sexual health (ED, low libido, PCOS, fertility counseling)
• Sleep medicine (OSA workup, insomnia)
• Travel medicine
• Home visits (membership benefit)
• Telehealth (41 states + DC + Guam)

In-office procedures

• None. All care is home-visit + telehealth. If a platform asks "procedures performed in-office" - leave blank or select "Telemedicine only" / "House calls only".

Insurance accepted

• None - direct primary care, self-pay membership only. Select "Self-pay" / "Cash pay" / "Out of network" depending on platform.
• Patients keep their own health insurance for labs, imaging, specialists, hospital, urgent care, prescriptions.

Education

Special-offering flags

• Gender-affirming care: YES
• Family planning: YES
• Home visits: YES
• Telehealth: YES
• Hospital affiliations: none (leave blank - do not fabricate)

Awards / recognition

• 2026 Top Doctors - Philadelphia Magazine
• 2026 Philly Inquirer Readers' Gold Award
• 4.96★ across 124+ verified patient reviews (Google, Facebook, ZocDoc, Healthgrades, Nextdoor)

Photo

• Use: /images/team/ashvin-vijayakumar-md-philadelphia-preventive-medicine-portrait.webp
• Most platforms want JPG/PNG upload (not URL). Export from the source .webp as JPG 1000×1250+ at 80% quality before uploading.

Social / web links (paste in "Social" or "Other websites" fields)

• Website: https://fishtownmedicine.com
• LinkedIn: https://linkedin.com/in/ashvinvk
• Meet Dr. Ash: https://fishtownmedicine.com/about/meet-dr-ash
• Membership info: https://fishtownmedicine.com/about/pricing/membership
• Book a free intro call: https://fishtownmedicine.com/contact

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NEVER paste these into a public profile

Rule of thumb: if it's a number that can be used to file as Dr. Ash, receive his paychecks, or verify identity at a bank or government level - it does NOT go on a public directory.

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PLATFORM-BY-PLATFORM EXECUTION

1. Healthgrades (highest leverage)

• Where to claim: Search "claim Healthgrades profile" → routes through healthgrades.com/for-providers
• Likely already exists auto-populated from NPI registry. Search "Ashvin Vijayakumar" + Philadelphia and claim if found.
• Login email: ash@fishtownmedicine.com
• Verification: NPI + license + sometimes a callback to (267) 360-7927
• Fields to fill: Identity, board cert, education (paste table above), languages, accepting new patients = YES, insurance = Self-pay, services (paste services list), photo, long bio, hours, contact, awards (paste both 2026 awards)
• Premium upsell: SKIP. Free profile gives photo, bio, and full control.
• Gotcha: Healthgrades and Vitals share parent (RVO Health), but the profile databases are separate. Claim both independently.
• Time: 60 min

2. Vitals

• Where to claim: vitals.com → footer "For Providers" → "Claim your free profile"
• Likely already exists - Vitals auto-populates from NPI.
• Login email: ash@fishtownmedicine.com
• Fields: photo (default is silhouette - must replace), short bio, accepting new patients = YES, insurance = Self-pay, services list, languages
• Premium: SKIP.
• Gotcha: updates can lag Healthgrades by 1-2 weeks.
• Time: 30 min

3. WebMD Care

• Where to claim: webmdcare.com → "Claim your profile" (footer)
• Login email: ash@fishtownmedicine.com
• Fields: photo, long bio, services, accepting new patients = YES, insurance = Self-pay, education, languages, hours
• Gotcha: despite shared parent with Vitals, this DB is separate.
• Time: 45 min

4. Doximity

• Where to claim: doximity.com - physicians can sign up with NPI + license verification
• Login email: ash@fishtownmedicine.com
• Fields: identity, board cert, education, full clinical bio (use long bio), practice link, languages, photo
• Why this matters: Doximity is the LinkedIn for US physicians; profile shows up prominently in Google search for "Ashvin Vijayakumar MD." Their public profile page is highly authoritative.
• No premium needed. Doximity is free for physicians.
• Time: 30 min

5. DPC Frontier (Direct Primary Care directory)

• Where to add: dpcfrontier.com/mapper → submit a new practice listing (free, DPC-specific)
• Why: DPC patients actively use this map to find direct primary care practices in their region. Highest-quality referral source for DPC-specific traffic.
• Fields: practice name, address, phone, website, services, monthly fee range ($195-$250/mo), telehealth = YES, accepting new patients = YES, brief description
• Use this description: "Membership-based direct primary care and longevity medicine in Philadelphia. Home visits across Greater Philadelphia + telehealth in 41 states. Dr. Ashvin Vijayakumar (Dr. Ash), MD, board-certified internal medicine."
• Time: 15 min

6. ACP (American College of Physicians)

• Where: acponline.org → if Dr. Ash is a member, find-an-internist directory pulls from membership
• If not a member: decision point - ACP membership is ~$520/yr for full Fellow tier. Worth it if (a) ACP referral credentialing is wanted, (b) you want continuing medical education credits, (c) listing in the public "Find an Internist" directory drives meaningful referrals.
• If we don't want to pay for ACP membership right now: skip - we have AAFP, Doximity, and the directories above doing similar work.
• Note: AAFP (American Academy of Family Physicians) does NOT apply here - Dr. Ash is internal medicine, not family medicine. ACP is the IM equivalent.
• Time: 30 min (only if proceeding)

7. ABIM (American Board of Internal Medicine - verification only)

• Where: abim.org → "Verify a Physician"
• What to do: nothing for "setup." The certification (Internal Medicine, current through 02/28/2027) is already publicly searchable via ABIM's verifier. Patients who Google "Ashvin Vijayakumar ABIM" will see the current certification listed.
• What we CAN do: confirm the public listing renders the practice name correctly. If it shows an old practice or address, contact ABIM (services@abim.org) to update.
• Time: 10 min (just verify)

8. Zocdoc (update existing - do NOT open calendar)

• Goal: the existing Zocdoc profile becomes a redirect surface, not a booking surface. Patients who land on it should be funneled to fishtownmedicine.com to book directly.
• Settings to change:
• Calendar / availability: set to NO availability / closed for new appointments. Do NOT sync Calendly.
• Profile description / "About Dr. Ash": replace with this redirect-friendly version:

  Dr. Ash (Ashvin Vijayakumar, MD) practices direct primary care and longevity medicine at Fishtown Medicine in Philadelphia. New patients book free 20-minute intro calls directly through fishtownmedicine.com - not through Zocdoc. Visit fishtownmedicine.com or call (267) 360-7927 to start.

• Website link: https://fishtownmedicine.com
• Phone: (267) 360-7927
• Services / insurance fields: keep accurate using the canonical blocks above
• Why this works: Zocdoc per-booking fees + cancellation fees make it uneconomical for DPC. The profile still ranks for "Ashvin Vijayakumar Zocdoc" searches and now sends those patients to our owned booking flow.
• Time: 20 min

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AFTER ALL 8 ARE LIVE

NAP byte-parity check (5 min - do this every month)

Open all 8 profiles + GBP side-by-side. Verify EXACT string match on:

• Practice name: Fishtown Medicine (NOT "Fishtown Medical" or "Fishtown Medicine PLLC")
• Address: 2418 E York St, Philadelphia, PA 19125-3006 (St not St.; full ZIP+4)
• Phone: (267) 360-7927 (parens + space; NOT 267-360-7927 or 2673607927)
• Hours: Mon-Thu 8am-8pm, Fri-Sun 9am-6pm

One byte off on any of these dilutes the local-SEO citation signal. Schedule a 5-min monthly recheck.

Wire review requests into Spruce (~30 min one-time)

• Add each platform's review URL to Spruce SMS templates
• Rotate platforms in post-visit auto-send: month 1 → GBP, month 2 → Healthgrades, month 3 → Doximity, month 4 → back to GBP. Keeps GBP velocity primary but builds cadence everywhere.
• Reply within 24h to every review on every platform - non-templated, specific.

Monthly maintenance (15 min/mo)

• Scan each platform's dashboard for new reviews / messages
• Update photo/services if anything changes
• Re-verify NAP byte-parity

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Quick reference - login email rules

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What's intentionally NOT on this list

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Questions for Dr. Ash to answer once

These don't appear in the platform fields above but may come up during claim flows:

• Hospital affiliations: none (skip when asked)
• EHR/EMR used: [TBD - if a platform asks, answer with whatever the practice uses]
• Accepting telehealth-only patients: YES
• Procedure list: "None - care delivered via home visits and telehealth only"
• Year started current practice: November 2024
• Year graduated medical school: 2014
• Year completed residency: 2017