Fishtown Medicine uses a hybrid model. Your insurance still covers labs, imaging, prescriptions, and specialist referrals just like a traditional doctor. The membership covers Dr. Ash's time directly, and you can pay it with pre-tax HSA or FSA dollars under the 2025 Primary Care Enhancement Act.
TL;DR: The most common question we get is, "Do you take insurance?"
The honest answer is that we use a hybrid model.
- External Medical Costs (Labs, Imaging, Meds): Billed directly to your insurance, just like any other doctor.
- Membership (Dr. Ash's Time): Paid directly by you (or your FSA/HSA for an effective pre-tax discount). Not billed to insurance.
This combines the time and access of concierge care with the coverage of a traditional plan for the expensive stuff.
Table of Contents
- What does membership cover versus what does insurance cover?
- How does imaging work (ultrasound, X-ray, MRI)?
- How do labs and blood work get billed?
- How do FSA and HSA eligibility work?
- How does reimbursement through out-of-network benefits work?
- Common Questions
- Deep Questions
What does membership cover versus what does insurance cover?
Membership covers Dr. Ash's time and the practice's clinical infrastructure. Insurance covers the expensive external care that everyone needs occasionally. Think of Fishtown Medicine as a medical retainer. You are hiring Dr. Ash directly to be your physician, and insurance is the tool for the heavy lifting outside our office.
| Service | Who Pays? | How It Works |
|---|---|---|
| Dr. Ash's Time | Membership | Unlimited visits, texts, video calls, and home visits. No copays. |
| Labs (Quest/LabCorp) | Insurance | We send orders to your insurance-covered lab. |
| Imaging (X-Ray, MRI, CT) | Insurance | We refer you to in-network centers (Penn, Jefferson, Temple). |
| Prescriptions | Insurance | We send scripts to your pharmacy, covered by your plan. |
| Specialist Referrals | Insurance | We refer you to in-network specialists. |
How does imaging work (ultrasound, X-ray, MRI)?
Imaging works through your insurance, coordinated by us. We often get asked, "Do you do ultrasounds or X-rays at the office?" We do not. We coordinate them at high-quality facilities that accept your insurance.
The workflow:
- Dr. Ash determines you need imaging (for example, an abdominal ultrasound).
- We generate a digital order.
- We send that order to a facility in your network (Penn Outpatient Imaging, Jefferson, Temple, or another center near you).
- You arrive, present your insurance card, and get the scan.
- The results return to Dr. Ash for review and a follow-up plan.
This way you get hospital-grade imaging covered by your plan, rather than paying out of pocket for a cash-only scan elsewhere.
How do labs and blood work get billed?
Labs and blood work get billed through your insurance. Even though we are out of network for membership care, the lab order we write is valid at any facility your insurance covers.
- We typically send orders to Quest Diagnostics or LabCorp.
- When you arrive at the lab, you hand them your insurance card.
- The lab bills your insurance directly. You pay your standard copay or whatever applies under your deductible.
For uninsured or self-pay members, we can also use direct-to-consumer pricing, which is often cheaper than insurance for advanced panels like ApoB or fasting insulin.
How do FSA and HSA eligibility work?
FSA and HSA eligibility now applies to most of what we do. Thanks to the Primary Care Enhancement Act, most patients can use a Flexible Spending Account (FSA) or Health Savings Account (HSA) to pay for the Fishtown Medicine membership.
- How to Pay: Enter your FSA or HSA card as the payment method in our secure portal.
- Documentation: If your plan administrator asks for a receipt, we provide a detailed superbill or invoice upon request.
- Effective Discount: Using pre-tax dollars saves you 25% to 35% depending on your tax bracket.
How does reimbursement through out-of-network benefits work?
Reimbursement through out-of-network benefits varies by plan. If you have a PPO (such as Independence Blue Cross Personal Choice PPO), you may have out-of-network benefits.
- Your insurance may reimburse you for a portion of membership fees or visit costs.
- We can provide a superbill (a medical receipt with diagnosis and procedure codes) that you submit to your insurance for potential reimbursement.
- Reimbursement amounts depend on your plan's out-of-network deductible and percentage.
Note: We do not serve patients on Medicare or Medicaid, and neither program reimburses direct primary care membership.
Actionable Steps in Philly
Set yourself up to maximize your benefits.
- Confirm Your HDHP: Check whether your insurance is a high-deductible health plan that supports HSA contributions.
- Update Your Payment Method: Add your HSA or FSA card to the Fishtown Medicine portal.
- Save the Lab Order Workflow: When we send a lab order, route it through Quest or LabCorp so insurance handles the billing.
- Request Superbills Yearly: Ask for an annual superbill in January for tax records and possible PPO reimbursement.
- Pick a Preferred Imaging Center: Tell us your preferred Philly imaging center (Penn, Jefferson, Temple) so referrals route there automatically.
Scientific References
- Cole ES, et al. Direct Primary Care: Applying Theory to Potential Changes in Delivery and Outcomes. J Am Board Fam Med. 2018;31(4):605-611.
- Eskew PM, Klink K. Direct Primary Care: Practice Distribution and Cost Across the Nation. J Am Board Fam Med. 2015;28(6):793-801.
- American Academy of Family Physicians. Direct Primary Care: A New Way to Pay for Health Care. Fam Pract Manag. 2018;25(1):16-20.
Dr. Ash is a board-certified internal medicine physician specializing in preventive medicine and healthspan optimization at Fishtown Medicine in Philadelphia.
Frequently Asked Questions
Common Questions
Deep-Dive Questions
Ready when you are
Dr. Ash reads every intake himself, and answers questions personally - usually within a few hours.




